Perrier

The Consumer Challenge

“Mineral water all feels the same. If I’m honest, I just grab the cheapest.”

The Strategy

In a crowded aisle, bold creativity and occasion-led storytelling cut through where price alone can’t. By showing up for moments that matter, from summer gatherings to celebrations, Perrier becomes the sparkling water worth trading up for at the moment of choice.

The Idea

Extraordinaire Perrier, a world for people who challenge the ordinary. Shopping might be boring. Perrier isn’t. Extraordinaire Perrier turns a forgettable aisle moment into something surprising, expressive, and worth stopping for, adding a little joy and theatre to the everyday shop.